LinkedIn ABM marketing is the best way to target the enterprise accounts on your "most-wanted" list.

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Account-Based Marketing (ABM) has become a go-to strategy for B2B companies looking to drive revenue by focusing on high-value accounts. Instead of casting a wide net, ABM narrows the focus to the accounts that matter most—aligning marketing and sales for maximum impact.

What is Account-Based Marketing (ABM)?

ABM is a highly targeted B2B marketing strategy that treats individual accounts as markets of one. It involves personalized campaigns tailored to specific companies, leveraging data and insights to engage decision-makers and accelerate deal velocity.

Unlike traditional marketing strategies that prioritize volume, ABM focuses on quality. The goal is to build meaningful relationships with high-value accounts, ensuring marketing and sales efforts are strategically aligned to drive revenue growth.

ABM vs. Conversation Ads

Account-Based Marketing (ABM) and LinkedIn Conversation Ads both focus on targeted outreach, but they take different approaches. ABM is a long-game strategy — highly personalized, multi-channel, and built around nurturing key accounts with tailored content and engagement. It’s about precision and relationship-building at scale.

Conversation Ads, on the other hand, are a more immediate, interactive way to engage prospects in real time. They create a chat-like experience in LinkedIn’s messaging inbox, guiding users through a decision tree of responses. While ABM is about sustained influence across a buying committee, Conversation Ads offer a quick way to qualify leads and drive action.

Ideally, the two should work together. Conversation Ads can be a high-impact touchpoint within a larger ABM strategy, helping warm up decision-makers and drive engagement at key moments.

ABM specs

In contrast to other LinkedIn ad types, ABM (Account-Based Marketing) doesn't have the same specific technical requirements. However, audience targeting is crucial for ABM's success.

Tailoring your approach to high-value accounts and leveraging detailed segmentation is key. With Abe's TAM production process, we emphasize precise targeting — refining your ideal customer profile (ICP) and prioritizing key accounts based on factors like industry, company size, and specific pain points. This ensures you're investing resources in the most impactful segments, maximizing ROI and driving stronger engagement from your most promising prospects.

ABM + B2B = made for each other

B2B sales cycles are long and involve multiple decision-makers, making effective engagement crucial. ABM helps align marketing and sales teams to target the right people at the right time, which can shorten sales cycles and increase deal sizes. It is especially effective in industries like Enterprise SaaS, Financial Services, Cybersecurity, and Healthcare Tech, where personalized outreach drives results.

ABM works for B2B by fostering better sales and marketing alignment, with both teams focusing on the same high-value accounts. This leads to higher close rates and increased deal sizes as personalized engagement boosts conversion and targets high-value prospects.

Dos and Don'ts of ABM

Do align marketing and sales teams

ABM works best when everyone is on the same page. Get your marketing and sales teams to sync up, share data, and collaborate on strategy. It’s a partnership, not a competition.

Do personalize your outreach

Stop sending generic messages. Use data to speak directly to the challenges and needs of your target accounts. The more personalized, the better the results.

Do use data to inform your strategy

ABM isn’t a gut-feeling game. Use firmographic data, intent signals, and account activity to guide your strategy and targeting. The more insights you have, the sharper your aim.

Don't treat ABM like traditional demand gen

ABM is not just about generating leads. It’s about building deep relationships with your target accounts. Don’t think of it as “filling the funnel”—it’s about quality, not quantity.

Don't forget about existing accounts

Don’t just chase new logos. Account expansion is key. Upsell and cross-sell within your existing customer base to drive growth and deepen relationships.

Don't underestimate the power of multi-touch engagement

One email won’t cut it. Engage with your accounts across multiple channels and touchpoints — social, email, content, direct mail. The more consistent your outreach, the better your chances.

Abe's tactics for...ABM

1. Focus on defining and targeting your ideal customer profile (ICP) to the point where you're absolutely certain you know what they care about
2. Personalize all of your outreach to make it feel less "cookie cutter" 
3. Align marketing and sales teams to ensure shared commitment to the strategy from every angle
4. Use data to identify when target accounts are actively researching solutions and engage them at the right time
5. Engage with target accounts across multiple channels, not just LinkedIn!
6. Foster a culture of "first party data" into your business to reduce your reliance on third-party sources
7. Create value-driven content that speaks to your ICP's JTBD (you can use this both as a download incentive and as sales enablement) 
8. Segment your accounts based on how good of a fit they are for your brand, not based on how badly you want them as a customer
9. Involve all internal stakeholders in the KPI setting process so that you can all agree on what success looks like
10. Treat ABM as a relationship-building strategy, not just a lead generation approach
11. Optimize and iteration on a more frequent basis than you would with other ad types
12. Double, triple, and quadruple check copy — you never want to make the mistake of mentioning the wrong company name!
13. Nurture multiple stakeholders within an account, not just a single decision-maker
14. On that subject, be very sure about who your decision-maker is (it's not always who you think)
15. Be patient with ABM — it’s a long-term strategy that requires consistent effort and engagement to see significant results.

How to measure ABM peformance

Awareness KPIs

Awareness KPIs evaluate how well your ABM campaigns grab attention and establish brand recognition within your target accounts. A solid awareness strategy ensures that when prospects are ready to buy, they already know your brand and trust it. This leads to reduced acquisition costs and improved conversion rates as prospects move through the sales funnel.

Engagement KPIs

Engagement KPIs track how effectively your content keeps prospects interested and prompts them to interact with your brand. High engagement signals strong account interest and can lead to deeper connections, while poor engagement may suggest a need for refined targeting, messaging, or user experience.

• Scroll Depth
• Time on Page
• Bounce Rate
• Completion Rate

Lead Generation KPIs

Lead generation KPIs measure how well your ads are capturing high-intent prospects. A low Cost-Per-Lead (CPL) indicates cost-effective customer acquisition, while an increase in qualified leads and form submissions shows that your targeting and messaging are on point. Optimizing these KPIs ensures your ad spend is driving meaningful engagement with prospects who are more likely to convert into customers.

• Cost-Per-Lead (CPL)
• Qualified Leads
• Form Submissions

Conversion KPIs

Conversion KPIs assess how well your ads turn engaged prospects into customers. A high conversion rate reflects strong ad performance and audience alignment, while a low Cost-Per-Acquisition (CPA) indicates efficient spending. Assisted conversions reveal the importance of multiple touchpoints throughout the buyer's journey, showing how your ads contribute beyond just last-click attribution.

• Conversion Rate
• Cost-Per-Acquisition (CPA)
• Assisted Conversions

How much does Account-Based Marketing (ABM) cost?

The cost of Account-Based Marketing (ABM) can vary widely depending on factors like your target market, campaign scale, and the tools you use. For smaller businesses or highly targeted campaigns, ABM can cost between $5,000 and $25,000 per year. This typically includes advertising spend, content creation, and basic marketing automation tools. For mid-market companies, costs can range from $50,000 to $100,000 per year, with more advanced targeting, personalized content, and a more robust tech stack.

It's important to think of ABM in terms of Return-On-Investment (ROI). It's only worthwhile to spend a large amount of money on ABM if you can expect to get more in return.

ABM demystified

Ready to take your B2B marketing to the next level? Account-Based Marketing (ABM) is the game-changer you’ve been waiting for. At Abe, we specialize in turning targeted accounts into loyal customers with personalized, high-impact strategies. If you're looking to scale faster, build stronger relationships, and drive real revenue, let’s talk. Contact us today and discover how ABM can transform your business.

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Did you know that running LinkedIn ads through a vendor can actually save you money compared to doing it yourself? We’re here to guide you on how to pick the right agency that’ll bring in solid results.

Something important to consider, and often overlooked: LinkedIn is one of the most popular social media platforms out there, with over a billion users. And unlike other platforms where people connect for fun (consider the emphasis on social, in social media), LinkedIn is where professionals gather to talk about actual business and network. That’s why it’s such a goldmine for B2B advertising — you're hitting the right audience in the right place. 

The thing is, LinkedIn ads can be tricky to figure out. If you’re not careful, you could end up wasting a lot of cash. That’s why a lot of businesses choose to hand their campaigns over to a performance marketing agency. A good agency usually pays for itself by doing more than just managing the ads.

Why use a partner for your LinkedIn Ads? 

Your marketing team is talented, but LinkedIn ads can be tricky to figure out. If you’re not careful, you could end up wasting a lot of cash. That’s why a lot of businesses choose to hand their campaigns over to a performance marketing agency. A good agency usually pays for itself by doing more than just managing the ads. 

Below are other aspects a good agency should help you out with:

• Smart advice on targeting the right audience
• Recommendations on the best ad formats to use
• Creative copy and positioning that hits the mark
• Optimizing campaigns for better ROI over time
• Analyzing ad performance and tweaking strategies for maximum impact
• A/B testing to figure out what works best for your business
• Building a comprehensive strategy that aligns with your overall goals
• Managing your budget effectively to avoid overspending
• Generating leads through tailored campaigns that convert
  
  

So, if you want to get the most bang for your buck with LinkedIn ads, teaming up with an experienced agency is your best bet. Below are a few we recommend!

Top LinkedIn-specific marketing agencies

Abe

We’re humble, we swear! But the thing is, we’re also honest. The services that we now offer through Abe originally grew from a strategy we created for LinkedIn campaigns at Directive Consulting, our sister company. This means our methods are tried and true. We’ve learned from experience, and although we maintain a close relationship with Directive, we’re now out into the big bad world with our own ideas and individual life tools!

And there’s a reason why we want to emphasize the value of LinkedIn so much. While Directive dives into everything from content marketing to paid media across various platforms, we at Abe are all about LinkedIn. By narrowing our focus, we’ve honed our expertise.

Abe operates using our one-of-a-kind Customer Generation™ method. This approach centers on using authentic, first-party data to really hone in on the right audience. We don’t waste time with auto-generated lists. Our goal is to ensure cost-effective campaigns with real results. What you’re spending should be reaping real benefits.

We also believe in the oldschool pillars of advertising—bold, eye-catching copy and visuals—subway ads that really stay with you, not just generic banners we’re quick to exit out of in pop-up ads. Our in-house writers and designers, (yes, real people, not AI)—get deep into your product so we can connect with your audience in the most impactful way possible.

Best for: 

• All LinkedIn Ad Types – We Handle It All
• Creative Visuals That Pop on LinkedIn
• Product Positioning & Copy That Sells
• Custom TAM Lists That Hit the Mark
• Personalized Insights for Closed Lost/Won Deals

Abe's pricing starts at $5,000 a month on ads.

Client feedback

• TigerConnect reported a 5% increase in ad spend, 111% increase in LinkedIn visits.
• Impelix confirmed a “84% form completion rate and lower Costs-Per-MQL.
• GiftBit celebrated a 100% MQL increase with 1 in 3 becoming customers.”

Cleverly

By now, we all know LinkedIn ads are key to growth, and Cleverly makes sure those leads are high-quality and scalable. As a top-tier LinkedIn lead gen agency, Cleverly has mastered outbound messaging and LinkedIn automation. They take a data-driven approach to help businesses connect with prospects through super-targeted outreach campaigns. Basically, they’re another go-to for guaranteed, LinkedIn-driven success!

Cleverly uses LinkedIn lead generation to connect businesses with the right decision-makers through personalized connection requests and follow-ups—maximizing engagement and conversion rates. They also rock cold email lead generation, combining email and LinkedIn messages to create a multi-touch strategy that really gets results.

Need help with content? Their LinkedIn content service has got you covered, crafting posts that hit the sweet spot with your audience. By sharing valuable insights, they help you build trust and stand out as a thought leader.

For agencies wanting to scale, Cleverly also offers white-label lead generation which lets you offer LinkedIn lead gen services to your clients without breaking a sweat. And if you want to dive deeper, their Lead Generation Master Class shows you how to use LinkedIn like a pro, with all the tools you need to succeed.

Plus, Cleverly offers different pricing tiers to fit every business—whether you’re a startup or a large company, there’s a plan for you. With Cleverly, you’ll create a pipeline that works for your unique needs!

Best for:

• LinkedIn Lead Gen Campaigns That Convert
• Outreach Messages That Get Replies
• Targeted Connection Requests That Stick
• Seamless CRM Integration for Lead Tracking

Pricing:

• LinkedIn Lead Generation ranges from 397.00/mo (Silver) to 997.00/mo (Platinum)
• Cold Email Lead Generation: Pay Per Meeting-Ready-Lead
• LinkedIn Content Service: 697.00/mo (12 LinkedIn posts per month)
• White-Label Lead Generation: ranges from 397.00/mo (White-Label Gold) to 697.00/mo (White-Label Platinum)
• Lead Generation Master Class: one-time 497.00 payment

Client feedback: 

“Cleverly was able to convert more than 10% of cold message outreach into sales conversations. Highest I have seen. Love working with them.” - Arun

“Once you sign up for Cleverly, there's an onboarding document that I carefully filled out. The rep used that information to craft a campaign that truly reflected my input. Well done!” - Erik Brigham

Impactable

Impactable (formerly LinkNLearn) is all about making LinkedIn ads work for you. They’ve built a solid reputation for creating super targeted LinkedIn ads that not only grab attention but also boost brand awareness and turn leads into customers. The best part? They focus on getting you a serious return on your investment, which basically means they want you to make more money than you spend on ads.

At Impactable, they don’t just run ads—they build entire LinkedIn-based marketing systems designed to drive consistent B2B growth, bring in high-quality leads, and ditch all that marketing waste. Their team of experts, along with custom tech and proven strategies, helps businesses scale without the headache.

The company’s founder, Justin Rowe, got hooked on LinkedIn's power when he discovered a game-changing approach to LinkedIn lead gen. This helped him land job opportunities and investments. Justin even became part-owner of a small restaurant franchise. He quickly turned his side hustle of helping others harness LinkedIn into something much bigger. As his system grew, he became the #1 ranked LinkedIn expert on Upwork, and eventually, he launched LinkNLearn. Fast forward, and after working with 1,000+ companies in over 30 countries, growing a 20+ person team, and evolving the brand, LinkNLearn became Impactable.

Best for: 

• LinkedIn Ads Management That Delivers
• Account-Based Marketing (ABM) That Hits the Mark
• Retargeting Campaigns That Bring ‘Em Back
• Data-Powered Optimization and Reporting

Pricing: 

• Starting at $649/month, dependant on personalized customizations

Client feedback: 

“…the LinkedIn experiment can only be described as a great success. We're getting more leads than we know what to do with. However, I want to try to compare it to Google Ads and then decide how to allocate funds across both platforms.” - Christian Joe, Founder of BINDHQ

“It's an understatement to say important you have been over at Impactable - B2B Ads Agency for me going all in on LinkedIn Ads and learning the ins and outs. I recommend ANYONE who needs an agency for LinkedIn specifically to check them out.” - Adam Holmgren, Global Demand Generation, GetAccept

Speedwork Social

Looking to take your B2B products and services to the next level on LinkedIn? You might want to check out Speedwork Social, a boutique LinkedIn marketing agency that’s all about high-performance ad campaigns. They specialize in crafting LinkedIn ads that actually get results, with a focus on constant experimentation and tweaking ad creatives and targeting to squeeze every bit of ROI from your budget.

Speedwork offers proven campaign strategies, complete funnel builds, and audience targeting that’s as sharp as a tack. With years of experience and millions in ad spend under their belt, they know how to make your LinkedIn campaigns shine. From the perfect ad copy to finding your ideal audience, they've got it covered.

But it doesn’t stop there. They also manage your LinkedIn and Facebook ads, landing pages, and more, ensuring everything is always optimized for maximum impact. Speedwork’s goal is to help you get the most bang for your buck, and they’re experts at making sure your ad budget works hard for you.

What really sets them apart is their full-funnel marketing approach, which includes lead nurturing and automation to convert leads into loyal buyers. It’s not just about generating leads – it’s about turning them into customers who stick around.

Plus, Speedwork offers personalized training, ad account audits, and consulting if you need a little extra help or want to up your LinkedIn game.

If you’re looking for an agency that eats, sleeps, and breathes LinkedIn, Speedwork Social might be your perfect match. They know the platform inside and out, and they’re ready to make some magic happen for you!

Best for: 

• LinkedIn Ads That Work Like Magic
• Ads That Grab Attention and Drive Action
• Targeting Your Perfect Audience, Every Time
• Tracking Results and Crushing Your ROI

Pricing: 

Speedwork Social doesn’t put a price tag on their services upfront, but they’ve got you covered with a LinkedIn Ad Pricing Guide and LinkedIn Ads Benchmarks. These resources give you the inside scoop on what to expect when it comes to costs, helping you plan your LinkedIn ad strategy with confidence!

Client feedback: 

“It has been an absolute pleasure to work alongside Anthony in shaping and executing Outreach’s paid social strategy over the last year. Our collaboration has been marked by a significant investment of around $3MM on LinkedIn, where we have not only met but exceeded client expectations with outstanding results.” - Viven Hsu, Client Solutions Manager at LinkedIn

310Creative

310Creative is all about blending LinkedIn Ads with inbound marketing magic to create a strategy that packs a punch. It’s not just about throwing ads out there—they know how to craft content that really speaks to your target audience while using LinkedIn’s tools to make sure your message gets seen far and wide.

For businesses aiming for the full package, 310Creative has mastered the art of combining paid and organic strategies for a one-two punch that covers all bases. They don’t just talk the talk; they walk the walk when it comes to maximizing HubSpot ROI (see case studies below!). They’ll help you build lead generation, customer acquisition, and client engagement programs that are as effective as they are scalable.

Plus, they’re all about efficiency, leveraging the latest marketing technologies to deliver top-tier demand generation solutions that won’t break the bank. They get to know your industry, business, and competition inside and out to tailor strategies that really hit the mark and boost your marketing ROI.

So, if you’re not already on the 310Creative train, it might be time to consider how their strategic, tech-savvy, and creative approach could give your LinkedIn marketing the edge it needs!

Best for: 

• LinkedIn Ads + Inbound Marketing = Powerhouse Strategy
• Crafting Killer Content that Hooks and Converts
• Engaging Video and Carousel Ads That Stop the Scroll
• Full-Funnel Lead Gen to Fuel Your Growth

Pricing:  

• Inbound Marketing: 4000.00/mo (Basic) 8000.00/mo (Growth) 15000.00/mo (Enterprise)
• Account-Based Marketing: 7000.00/mo (Basic) 14000.00/mo (Growth) 28000.00/mo (Enterprise)
• Hybrid Inbound + ABM: 5000.00/mo (Basic), 10,000.00/mo (Growth), 20,000.00/mo (Enterprise)

Client feedback: 

“Chris and his 310 team have been an absolute pleasure to work with. They have helped us bolster our content marketing and implementation. We would recommend them to others and continue to work closely with them.” - Evan R. Homes Alive Pets

“Chris and the team at 310 are great to work with. From always being accessible to getting great SEO results to website development and content we’re glad we found the best to work with.” - Ryan Y. AgHires

Remotion.io

Remotion.io is all about blending LinkedIn Ads with inbound marketing to create strategies that actually get results. It's not just about running ads—they know how to craft content that truly speaks to your target audience, making sure it cuts through the noise and reaches the right people.

For businesses looking for a complete solution, Remotion combines paid and organic strategies for a one-two punch that covers all bases. They’ve got the process down for maximizing ROI on LinkedIn, all while building lead gen, customer acquisition, and engagement programs that work—and scale—without the headache.

Plus, efficiency is their thing. They’re not about burning through your budget; instead, they leverage smart marketing tech and automation to deliver solid demand generation solutions that actually make sense for your business. They get to know your industry, business, and competition, so they can tailor strategies that hit the mark every time.

If you’re not already on the Remotion train, it might be time to consider how their strategic, tech-savvy, and creative approach could take your LinkedIn marketing to the next level.

Best for:

• LinkedIn Ads + Inbound Marketing = Strategy that Works
• Crafting Content That Hooks and Converts
• Targeted Lead Gen for Long-Term Growth
• Scalable Campaigns Without Breaking the Bank

Pricing:

• LinkedIn Ads Management: Starts at $3000/month
• Advanced Strategies (ABM, Retargeting, etc.): Custom Pricing

Client Feedback:“Remotion helped us refine our LinkedIn strategy and drive more qualified leads. They made it feel easy and, most importantly, effective.” – Sarah T., Product Manager

“Working with Remotion has been great. They’re efficient, creative, and understand what we’re trying to achieve. Definitely recommend!” – Michael L., Marketing Lead

While we have you here...

So what have we learned? B2B marketing agencies that specialize in LinkedIn can work some serious magic for businesses looking to snag high-quality leads and make their ad campaigns shine! These pros know how to target the perfect audience, create eye-catching ads, and fine-tune campaigns to get the best bang for your buck. From A/B testing to advanced account-based marketing (ABM), they’ve got all the tricks up their sleeves. Of course, this expertise comes with a price, and you’ll need to team up with them to keep refining the strategy. But with the right agency, you’ll be on the fast track to LinkedIn success!

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